START-UP ENTERPRISE : SWOT ANALYSIS

Welcome to course on SWOT Analysis.

Course Title:
Analyzing Business Strengths and Challenges: Introduction to SWOT Analysis

Estimated Duration:
2–3 hours (Self-paced, online)

Course Description:
This micro-credential course introduces learners to SWOT Analysis, a practical tool used in strategic planning to evaluate a business’s internal and external factors. Learners will explore the core concepts of Strengths, Weaknesses, Opportunities, and Threats, and learn how to construct and interpret a SWOT matrix effectively. Through real-world examples, interactive quizzes, and hands-on activities, this course empowers learners to apply SWOT analysis in both academic and business settings.

The course is divided into five structured modules, covering:

1. Introduction to SWOT Analysis
2. Internal Factors: Strengths and Weaknesses
3. External Factors: Opportunities and Threats
4. Building a SWOT Matrix
5. Final Assessment and Course Wrap-up

Each module includes short videos or notes, activities, quizzes, and reflection components to enhance understanding.

By the end of this course, learners will be able to:

1. Explain the meaning of SWOT and its key components.
2. Identify strengths and weaknesses within an organization or business.
3. Identify opportunities and threats from external environmental factors.
4. Produce a complete SWOT analysis for a real-world case study.

Target Audience:

• • Students
  • Entrepreneurs
  • Business owners
  • Educators and trainers
  • Anyone interested in business strategy or planning tools

Mode of Delivery:
Fully online | Includes videos, infographics, templates, and quizzes